巴西整合营销Leader-TikTok Shop
Core
Lead integrated marketing strategy and execution for major promotional events on the Brazil platform, driving GMV growth and optimizing user conversion.
Role type
Senior IC integrated marketing leader (e-commerce)
Builds
Large-scale promotional campaigns, optimized coupon and discount tools, and merchant engagement initiatives
Domain
E-commerce, Latin America (Brazil)
Required skills
Integrated marketing strategy, large-scale event planning, cross-functional collaboration, data analysis, user experience optimization, merchant relations, resource allocation, strategic iteration
Preferred skills
Brand expansion experience, Latin American market familiarity, creative campaign planning, trend sensitivity
Technologies
N/A
Responsibilities
Plan and execute major promotional events; Optimize marketing tools and traffic efficiency; Drive merchant investment and operational efficiency; Enhance user experience and retention during peak events; Build brand awareness through integrated communication
Seniority
Senior, hands-on IC