TikTok Shop - FMCG Account Manager (Food, Beverage, Nutrition)
Core
Strategic acquisition and commercial incubation of new FMCG sellers (Food, Beverage, Nutrition) to drive their success and revenue growth on the TikTok Shop platform.
Role type
Account Manager (FMCG Category)
Builds
FMCG category ecosystem, partner onboarding solutions, and strategic account plans
Domain
E-commerce / Fast-Moving Consumer Goods (Food, Beverage, Nutrition)
Required skills
Business development, account management, partner acquisition, category roadmap planning, KPI management, cross-functional collaboration, B2B marketing, content strategy
Preferred skills
E-commerce brand experience, retail media knowledge, marketplace advertising expertise, livestream and short-video content familiarity
Technologies
TikTok Shop platform, digital transformation tools
Responsibilities
Map FMCG category landscape and define priority segments; build category roadmap for long-tail partners; plan and execute category performance initiatives; identify and onboard high-value partners with strategic growth plans; collaborate with internal teams and vendors on partner content; lead internal projects for ecosystem growth; drive initiatives to improve competitiveness
Seniority
Mid-level, hands-on IC