用户增长策略产品-TikTok Shop
Core
Design personalized subsidy strategies for TikTok Shop to optimize conversion rates, marginal GMV, long-term LTV, and subsidy efficiency.
Role type
Strategy-level product manager (user growth & subsidies)
Builds
User-level subsidy models integrated with traffic distribution algorithms
Domain
E-commerce, Recommendation Systems, Machine Learning
Deliverable
production ML models
Required skills
Subsidy strategy design, Algorithm collaboration, A/B testing, Data sensitivity, Cross-functional project management
Preferred skills
Understanding of CTR/CVR/LTV models, Business problem abstraction
Technologies
A/B testing frameworks, Recommendation algorithms
Responsibilities
Define core objectives for subsidy models (conversion, GMV, LTV, efficiency); Collaborate with algorithm teams to translate business logic into executable features and constraints; Drive strategy implementation and effect review with data, product, and merchant teams.