广告策略产品经理（全域投放）-文娱及小游戏行业
Core
Design and participate in full-domain advertising product design for Douyin's closed-loop entertainment and mini-game industries (short dramas, mini-games, novels) to manage operations, monetization, and ad investment.
Role type
Product Manager (Advertising Strategy)
Builds
ROI2 advertising products, bidding strategies, and managed advertising solutions
Domain
Entertainment & Gaming (Short Dramas, Mini-Games, Novels) + Ad Tech
Deliverable
production ML models | product features
Required skills
Product design, ROI2 strategy, bidding strategy, managed advertising strategy, business analysis, logical thinking, customer insight
Preferred skills
Experience in short drama/mini-game/novel/manhua industries, experience with ROI2 products
Technologies
N/A
Responsibilities
Design full-domain advertising products for specific industry verticals, design ROI2 products to expand customer GMV and increase revenue, adjust product positioning based on industry opportunities and challenges
Seniority
Mid-level, hands-on IC
