作者运营(短视频方向)-抖音电商
Core
Develop and execute strategies for scaling and retaining short-video and live-streaming creators to drive e-commerce sales growth on Douyin.
Role type
Senior e-commerce creator operations manager (short-video/live-streaming)
Builds
Creator growth ecosystem, content guidelines, industry matching activities, and tools like Creator Square and Product Selection Square.
Domain
E-commerce, Short-video, Live-streaming
Required skills
Creator segmentation and lifecycle management, content trend analysis, project planning and execution, data-driven strategy formulation, cross-functional collaboration, standardized methodology development.
Preferred skills
Experience with Douyin ecosystem, live-streaming operations, large-scale growth strategy.
Responsibilities
Design creator retention and activation strategies, plan industry-specific content activities, manage creator growth through incentives and coaching, launch and optimize creator tools.
Seniority
Senior, hands-on IC