商业产品经理（闭环电商-商品投放优化）-国际化
Core
Design and implement product strategies for e-commerce ad campaigns based on product catalogs to optimize user-product matching and ensure marketing efficiency for international clients.
Role type
Senior commercial product manager (advertising optimization)
Builds
Product capabilities for ad targeting and user-product matching strategies
Domain
International e-commerce and digital advertising
Deliverable
product features
Required skills
Product strategy planning, data analysis, user scenario design, cross-functional collaboration, algorithm team coordination, market trend analysis
Preferred skills
Experience with bidding ad mechanisms, calculation advertising, recommendation strategies, machine learning, mathematical modeling
Technologies
Bidding ad mechanisms, calculation advertising, recommendation strategies, machine learning, mathematical modeling
Responsibilities
Define strategic direction and core metrics for ad campaign strategies; Analyze ad data to identify performance breakthroughs; Design product solutions based on international user scenarios; Collaborate with regional operations to develop innovative strategies.
Seniority
Senior, hands-on IC
