TikTok Shop - Account Manager (FMCG), Paris
Core
Define go-to-market strategies and manage long-tail partner growth within the FMCG ecommerce category on TikTok.
Role type
Category Account Manager (FMCG)
Builds
Ecommerce ecosystem for FMCG brands and merchants
Domain
Ecommerce, FMCG, Social Commerce
Deliverable
client delivery
Required skills
Ecommerce landscape knowledge, Go-to-market strategy, Partner acquisition and onboarding, Cross-functional collaboration, Campaign planning, B2B marketing
Preferred skills
Livestream and short-video content expertise, Influencer marketing, Content marketing, Creativity
Technologies
TikTok platform tools
Responsibilities
Map ecommerce category landscape and define development priorities; Define go-to-market strategy and build roadmaps for long-tail partners; Plan and execute category performance initiatives; Acquire and onboard partners with business model suggestions and education; Collaborate with internal teams and vendors on content initiatives; Lead internal projects for the ecommerce ecosystem; Drive initiatives to improve competitiveness.
Seniority
Individual Contributor, Strategy & Execution