欧美商城营销频道产品经理-TikTok Shop
Core
Design and iterate the marketing channel system (activity channels, event halls, theme channels) for the European and American marketplace, defining entry points, information architecture, and content/product organization.
Role type
Product Manager (E-commerce Marketing Channels)
Builds
Configurable marketing channel capabilities (module orchestration, resource slots, templates, landing page components) for major promotions and daily activities.
Domain
E-commerce, International Markets (Europe/US)
Deliverable
product features
Required skills
E-commerce product planning, conversion funnel optimization, A/B testing, data analysis, cross-functional collaboration
Preferred skills
Experience with major promotion event halls, English proficiency
Technologies
A/B testing frameworks, data tracking systems
Responsibilities
Define channel entry points and information architecture; Build configurable module orchestration and template systems; Collaborate with operations and recommendation teams to optimize exposure-to-order conversion; Establish effect evaluation and experimentation systems for stability and performance.