用户增长会员策略产品经理-TikTok Shop
Core
Design and implement the TikTok Shop membership system in Southeast Asia to drive scale and growth.
Role type
Senior Product Manager (User Growth & Membership Strategy)
Builds
Membership programs, loyalty tiers, and promotional campaigns for TikTok Shop
Domain
E-commerce, Southeast Asia
Deliverable
product features
Required skills
Membership system design, data analysis (SQL, Excel), project management, market research, user experience optimization
Preferred skills
Experience with coupon systems, subscription models (Prime-like), user growth strategies
Technologies
SQL, Excel
Responsibilities
Design membership system architecture and rights; Monitor core metrics (penetration, retention) to optimize strategies; Collaborate with finance, BD, and product teams on campaign execution; Research competitor membership trends; Optimize user experience based on feedback.