增长策略产品（投放裂变方向）-TikTok生活服务
Core
Design and build the end-to-end traffic growth system for TikTok Lifestyle Services, focusing on on-site engagement, commercial viral loops, paid media, and SEO to drive new user acquisition and conversion.
Role type
Senior Growth Product Manager (Traffic & Acquisition)
Builds
On-site traffic mechanics, paid acquisition campaigns, SEO-driven content strategies, and viral growth loops
Domain
Social Media / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Traffic strategy design, Paid media management, SEO strategy, Viral growth mechanics, Data analysis, Experimentation, Cross-functional collaboration
Preferred skills
Experience with on-site traffic distribution logic, Scaling paid acquisition, User retention optimization
Technologies
TikTok internal traffic systems, SEO tools, Analytics platforms, A/B testing frameworks
Responsibilities
Plan and execute full-funnel traffic growth strategies including paid and organic channels; Design and iterate on-site engagement mechanics and viral loops; Analyze channel efficiency and optimize user acquisition costs; Collaborate with engineering and operations to implement growth initiatives.
Seniority
Senior, hands-on IC