商业产品经理(闭环电商-CPS方向)-国际化
Core
Designing advertising and marketing strategies to boost merchant GMV and platform revenue by optimizing ad bidding, intelligent marketing, and traffic allocation.
Role type
Senior commercial product manager (international e-commerce/CPS)
Builds
Ad bidding mechanisms, intelligent marketing strategies, and traffic allocation systems for global e-commerce clients
Domain
International e-commerce, performance marketing, algorithmic advertising
Deliverable
production ML models
Required skills
Ad bidding mechanism expertise, data analysis, algorithm strategy design, cross-functional collaboration, strategic planning
Preferred skills
Experience in overseas ad products, calculation advertising, recommendation strategies, machine learning, mathematical modeling
Technologies
Machine learning, mathematical modeling
Responsibilities
Define strategic direction and core metrics for e-commerce ad products; Analyze ad and marketing data to identify performance breakthroughs; Collaborate with algorithm teams to develop intelligent marketing and traffic strategies; Partner with regional operations to innovate solutions for diverse international client needs