用户增长策略（互动玩法）方向-TikTok Shop
Core
Design and iterate platform-level bonus point systems and gamified engagement mechanics to drive user acquisition, retention, and conversion within TikTok Shop.
Role type
Senior User Growth Strategist (Gamification & Engagement)
Builds
Platform-wide point systems, user task frameworks, and interactive content-driven engagement loops.
Domain
E-commerce / Social Commerce / Gamification
Deliverable
product features
Required skills
User lifecycle segmentation, gamification mechanics design, A/B testing, SQL, ROI analysis, cross-functional project management, Southeast Asian market experience.
Preferred skills
Experience with point systems, task systems, or incentive mechanism design.
Responsibilities
Design point acquisition/spending mechanisms; Create differentiated incentive strategies for user segments; Integrate interactive gameplay with short video/live content; Optimize conversion paths from engagement to purchase; Analyze metrics (LTV, ROI, conversion rates) to iterate strategies.
Seniority
Senior, hands-on IC