直播用户增长营销策略产品经理-TikTok Shop
Core
Design and execute user growth and marketing strategies for TikTok Shop live streaming to drive payment user scale, active users, and GMV.
Role type
Product Owner for Live Streaming User Growth & Marketing
Builds
Live streaming marketing tools including coupons, flash sales, limited-time discounts, and platform subsidies.
Domain
E-commerce, Live Streaming, International Markets
Deliverable
production ML models | product features
Required skills
User segmentation, A/B testing, funnel analysis, cross-functional project management, data-driven strategy, live streaming ecosystem knowledge, international market insight.
Preferred skills
To B and To C product experience, complex module POC experience, English fluency, international work/life experience.
Technologies
None explicitly stated
Responsibilities
Define business strategies and product roadmaps for live streaming growth; build user layering and evaluation systems for conversion and retention; design and optimize marketing tools and rights; collaborate with growth, marketing, and recommendation teams to improve traffic discovery and localization; drive product innovation through data analysis and market research.
Seniority
Senior, hands-on IC