B端营销专家-TikTok生活服务
Core
Construct industry narratives for the hotel and travel sector on TikTok Go, translating complex product logic into compelling commercial stories to drive B-side merchant acquisition.
Role type
B-side marketing expert (TikTok Go Local Life)
Builds
Industry white papers, trend reports, market promotion strategies, and data-driven value measurement models for merchants.
Domain
Social media commerce / Travel & Hospitality
Required skills
Marketing strategy, commercial analysis, strategy consulting, advertising measurement, data modeling, conversion attribution, brand lift analysis, B-side storytelling, cross-cultural communication
Preferred skills
Experience at consulting firms or 4A agencies, international study background, knowledge of global travel market trends
Technologies
Data analytics frameworks, attribution modeling tools
Responsibilities
Write deep-dive industry white papers and trend reports; build merchant value quantification models from exposure to conversion; translate strategies into actionable BD tools and merchant operations; collaborate across teams to adapt content for local cultural contexts.
Seniority
Mid-Senior, hands-on IC