商业化广告度量方案专家-国际化
Core
Resolves deep client complaints on data misalignment by explaining platform vs. GA4/MMP differences at the technical layer (Pixel, CAPI, UTM, Cookie logic) and drives adoption of advanced measurement tools like Conversion Lift, Brand Lift, and MMM in regional markets.
Role type
Senior IC advertising measurement specialist (international)
Builds
Platform advertising attribution whitepapers, GA4 alignment manuals, and agency measurement capability certification programs.
Domain
Digital marketing, performance advertising, and data analytics
Deliverable
production ML models
Required skills
Last-Click/Multi-Touch Attribution modeling, GA4 and Adobe Analytics logic, A/B Testing principles, MMM or incremental testing models, privacy policy impact analysis (ATT, Privacy Sandbox)
Preferred skills
Open-source measurement project deployment (Robyn, LightweightMMM), international agency (4A) or DTC brand data middle platform experience
Technologies
Pixel, CAPI, UTM, Cookie, GA4, Adobe Analytics, Robyn, LightweightMMM
Responsibilities
Explain technical attribution differences to C-level clients and agency partners; design and implement agency measurement certification systems linked to incentive policies; conduct training to cultivate agency experts in interpreting attribution value; provide product analysis to R&D teams based on international market trends and client feedback on attribution windows.
Seniority
Senior, hands-on IC
