项目运营-抖音生活服务
Core
Drive integrated marketing strategies and execute key projects for KA service industries (leisure, beauty, local services, education) on Douyin Life Services to boost merchant GMV and ad revenue.
Role type
Senior Project Operations Manager (Local Life Services)
Builds
Integrated marketing campaigns, holiday promotions, and industry-specific IP events for local service merchants.
Domain
Internet / Local Life Services / Digital Marketing
Required skills
Integrated marketing strategy, project management, data analysis, cross-functional collaboration, content trend identification, merchant incentive planning, risk management, full-cycle project management, negotiation.
Preferred skills
Experience in local life services, independent operation of large-scale marketing events, understanding of platform product chains, creative planning.
Responsibilities
Develop and execute integrated marketing strategies based on data insights; Lead key node projects (holidays, S-level initiatives) and track core business metrics; Design and execute marketing IP events to drive merchant growth; Coordinate cross-functional teams to establish project mechanisms and manage progress; Identify content trends and convert them into executable campaign formats.
Seniority
Senior, hands-on IC