营销C端产品经理-抖音电商
Core
Design and launch C-end marketing expression products, including coupon strategies and user-side efficiency for platform & merchant marketing tools.
Role type
C-end marketing product manager
Builds
C-end marketing expression products (coupon strategies, price discounts, coupon perception)
Domain
E-commerce, Consumer Marketing
Deliverable
product features
Required skills
C-end user marketing product design, AI marketing strategy exploration, data analysis (monitoring, surveys, A/B testing), cross-functional collaboration, user insight and empathy, project management
Preferred skills
Experience in e-commerce user-side marketing products, UI design capability, business acumen
Technologies
UI, A/B testing tools, data analysis platforms
Responsibilities
Design and drive implementation of C-end marketing expression products; Explore AI strategies to enhance marketing conversion and user experience; Analyze user needs and product status via data and feedback; Collaborate with design, tech, and operations teams to improve marketing efficiency across content, shopping guide, and transaction fields.
