国际化品牌广告策略（北美市场方向）-Global Business Solutions
Core
Develop short-term and long-term growth strategies for brand advertising revenue by analyzing industry data, market insights, and advertiser needs for the North American market.
Role type
Senior Brand Advertising Strategy Manager (North America)
Builds
Media advertising products and brand advertising solutions for global clients
Domain
Digital advertising, North American consumer markets
Required skills
Industry data analysis, market insight generation, advertiser segmentation strategy, commercial product logic understanding, cross-functional collaboration, English fluency
Preferred skills
Experience in beauty/FMCG/consumer electronics/e-commerce/lifestyle sectors, data analysis tool proficiency, IELTS/TOEFL scores
Technologies
Data analysis tools
Responsibilities
Analyze industry data and market trends to identify client business needs; Optimize advertising strategies including ad formats and traffic selling tactics to improve client ROI; Collaborate with product, data, and sales teams to drive overseas commercial product iterations.
