品牌产品策略与运营-品牌与度量（亚太）
Core
Define and optimize brand advertising measurement metrics, analyze results to drive product iteration and sales strategy, and build evidence-based narratives for client persuasion.
Role type
Senior Brand Advertising Measurement Strategist & Operations Lead
Builds
Brand advertising measurement product roadmap, optimization playbooks, and GTM narratives
Domain
Digital advertising, brand measurement, and marketing analytics
Required skills
Brand lift analysis, MMM/MTA modeling, A/B testing design, statistical analysis, cross-market benchmarking, data storytelling, bilingual communication
Preferred skills
Data science background, third-party measurement partner experience, global advertising ecosystem knowledge, short video platform measurement experience
Technologies
Brand Lift, MMM, MTA, A/B testing, AI tools
Responsibilities
Collaborate with product and data science teams to define measurement metrics; Analyze brand ad results to generate actionable insights; Build evidence frameworks and case studies for client sales; Conduct cross-market benchmarking to create scalable playbooks; Embed measurement capabilities across the pre-sale to post-sale lifecycle.
Seniority
Senior, hands-on IC with strategic scope
