品牌产品策略与运营-品牌与度量（亚太）
Core
Define and optimize brand advertising measurement metrics, analyze results to drive product iteration and sales strategy, and build an evidence-based argumentation system for brand ads.
Role type
Senior Brand Advertising Measurement Strategy & Operations Lead
Builds
Brand advertising measurement product roadmap and scalable operational playbooks
Domain
Digital advertising, brand marketing, and measurement science
Deliverable
production ML models | dashboards & analysis
Required skills
Brand Lift analysis, MMM, MTA, A/B testing, statistical methods, data analysis tools, AI tools, cross-functional collaboration, English fluency, Chinese fluency
Preferred skills
Data science/statistics/economics background, third-party measurement partner experience, global measurement maturity knowledge, ad product or short video platform experience
Responsibilities
Collaborate with product and data science teams to define measurement metrics; Analyze brand ad measurement results to generate optimization insights; Build brand ad effectiveness argumentation systems with case studies; Conduct cross-market benchmarking to identify regional differences; Ensure measurement capabilities are embedded across the pre-sale, bidding, and post-bid lifecycle.
