游戏全球内容营销传播专家-ONE Studio
Core
Plan and execute global content marketing and event campaigns for premium games to boost product visibility and user interest across key milestones like launches and updates.
Role type
Senior global content marketing specialist (gaming)
Builds
Integrated marketing campaigns and viral content events for premium games
Domain
Gaming industry, global content marketing
Required skills
Global event marketing strategy, cross-functional collaboration, full-funnel campaign management, multi-region localization, social media trend analysis, project management, data-driven optimization
Preferred skills
Experience with premium game global launches, deep understanding of player culture and community ecosystems, expertise in YouTube/X/Instagram/Discord ecosystems
Technologies
YouTube, X, Instagram, Discord
Responsibilities
Develop global event concepts and content strategies aligned with product milestones; Coordinate with PR, KOL, and regional teams to ensure integrated campaign execution; Manage end-to-end campaign lifecycle from concept to post-launch analysis; Adapt global strategies for local market preferences and platform dynamics; Monitor and optimize campaign performance based on engagement metrics.