美国平台大促运营（活动策略和管理方向）-TikTok Shop
Core
Manage large-scale promotional events on the US TikTok Shop platform, defining strategies, budgets, and execution plans to drive business goals.
Role type
Senior Program Manager (E-commerce Events)
Builds
US TikTok Shop promotional campaigns and event ecosystems
Domain
E-commerce / Social Commerce
Deliverable
product features
Required skills
Event strategy planning, Budget management, Cross-functional collaboration, Data analysis, Risk management, Project execution
Preferred skills
International e-commerce experience, Content commerce experience
Responsibilities
Define event positioning, goals, and strategies; Coordinate with industry, user growth, and marketing product teams; Monitor KPIs and manage event risks; Analyze post-event data to optimize future campaigns.
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