TikTok Shop – Monetization Strategy Manager
Core
Develop and execute annual monetization strategies and new business models for TikTok Shop's e-commerce campaigns.
Role type
Senior IC monetization strategy manager
Builds
Revenue-generating campaign initiatives and monetization infrastructure
Domain
E-commerce / Social media monetization
Deliverable
product features
Required skills
Monetization strategy development, Project management, Business model design, Cross-functional collaboration, Revenue target achievement, Stakeholder management
Preferred skills
Social media marketing, TikTok short video ecosystem knowledge, Live-streaming ecosystem knowledge, Data-driven decision making
Technologies
TikTok Shop platform
Responsibilities
Research and develop annual campaign monetization initiatives, Implement monetization plans with campaign teams, Build infrastructure of monetization stakeholders including pricing and product strategies
Seniority
Senior, hands-on IC