闭环电商广告投放策略产品经理-穿山甲(北京/上海)
Core
Optimize closed-loop e-commerce ad campaign strategies, including bidding mechanisms, model performance, and the entire ad delivery chain to increase ad volume while maintaining post-experiment effectiveness.
Role type
Product Manager (Ad Campaign Strategy)
Builds
Ad delivery systems, bidding products, and optimization strategies for e-commerce platforms.
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
SQL, data analysis, experimental design, system abstraction, logical reasoning, cross-functional collaboration
Preferred skills
AI Agent usage, experience with ad delivery chains
Responsibilities
Design optimization strategies based on data decomposition and internal/external research; Collaborate with data analysis teams to derive insights on user interests, product info, traffic fields, and advertiser goals; Coordinate with R&D, data analysis, and operations teams to execute projects; Liaise with alliance media and pricing strategy teams to improve overall system performance.