用户增长策略产品经理 - 抖音电商
Core
Drive overall user growth and penetration for Douyin E-commerce by defining core growth directions and tactics through data analysis and user research.
Role type
Growth Strategy Product Manager
Builds
User acquisition strategies, traffic allocation mechanisms, and product features for e-commerce discovery
Domain
E-commerce, Short video, Live streaming
Deliverable
production ML models | product features
Required skills
Data analysis, A/B testing, User research, Cross-functional collaboration, Strategy formulation, Lifecycle value analysis
Preferred skills
Experience in recommendation systems, Advertising strategies, Mathematical/statistical background, Innovation in e-commerce models
Technologies
A/B testing frameworks, Data analytics tools
Responsibilities
Analyze e-commerce user data to identify growth opportunities, Collaborate with algorithm and feature teams to optimize acquisition efficiency, Monitor user lifecycle value and growth costs to guide strategy iteration, Design and execute user growth campaigns using subsidies and traffic incentives