国际商业化市场营销电商-Global Business Solutions
Core
Develop and execute innovative To B marketing strategies for ad monetization, focusing on advertiser education and driving ad revenue growth.
Role type
Senior B2B Marketing Manager (Ad Monetization)
Builds
Ad revenue, high-quality To B sales leads, industry whitepapers, and marketing campaigns.
Domain
Digital Advertising / E-commerce / Cross-border Business
Required skills
B2B marketing strategy, ad monetization logic, industry insight (e-commerce), data analysis, project management, cross-functional collaboration, fluent English
Preferred skills
Experience serving cross-border advertisers, deep understanding of bidding and brand ad products
Technologies
N/A
Responsibilities
Formulate and execute To B marketing strategies to drive ad revenue; Plan and execute industry summits and webinars to generate sales leads; Research e-commerce sectors to produce industry solutions and whitepapers; Analyze marketing ROI and conversion rates to optimize strategies; Coordinate with product, sales, and operations teams on complex projects.
Seniority
Mid-level, hands-on IC
