TikTok Shop - Category Lead, Fashion
Core
Scale TikTok Shop's US Fashion category by managing a team to acquire enterprise partners and drive topline revenue growth.
Role type
Senior Category Lead (Fashion)
Builds
TikTok Shop e-commerce ecosystem for brands, creators, and shoppers
Domain
E-commerce, Fashion
Required skills
e-commerce business management, people management, sales goal achievement, B2B/B2C funnel expertise, team recruiting and development
Preferred skills
content-based e-commerce experience, brand and distributor connections, creative problem-solving
Responsibilities
Manage a category team to acquire brand principals, distributors, and merchants; Craft overall strategy to deliver business growth; Discover innovative collaborative models for merchant development; Solve key business growth challenges via cross-functional collaboration; Employ a consultative approach offering strategic content, creator/affiliate/agency, merchandising, and logistical solutions; Update active clients on product developments and promotional opportunities; Represent TikTok Shop at industry events to foster long-term partnerships