Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)
Core
Define and execute Go-to-Market strategies to scale adoption of high-impact advertising solutions (TikTok ad products) for different client segments in North America.
Role type
Product Marketing Lead (GTM)
Builds
Advertising solutions and sales enablement strategies
Domain
Performance advertising / E-commerce
Deliverable
product features
Required skills
Go-to-Market strategy, product lifecycle management, cross-functional collaboration, market analysis, revenue growth strategy, stakeholder alignment
Preferred skills
Performance advertising experience, e-commerce experience, global product-led growth scaling
Technologies
TikTok ad products
Responsibilities
Identify opportunities to drive adoption of TikTok ad products; Define Go-to-Market and sales enablement strategy; Analyze market trends and develop strategies to grow adoption and revenue; Lead alignment and execution across key stakeholders; Partner with global product teams and vertical activation teams.
Seniority
Senior, hands-on IC
