玩具行业运营-抖音电商
Core
Develop category management strategies for the toy industry on Douyin E-commerce, managing key brands and industrial clusters to drive growth and optimize product structure.
Role type
Senior Category Operations Manager (Toy Industry)
Builds
Sales paths for key products, custom new product development, and brand awareness campaigns for toy brands and industrial clusters.
Domain
E-commerce / Toy Industry
Deliverable
product features
Required skills
Category strategy formulation, Brand and merchant lifecycle management, Product segmentation and lifecycle planning, Market trend analysis, Cross-functional resource coordination, Negotiation and stakeholder management
Preferred skills
English fluency, Data analysis, Proposal writing, High-level brand communication
Technologies
Douyin E-commerce platform, Data analysis tools
Responsibilities
Formulate category operating strategies based on business development stages; Manage tiered operations for key brands and industrial clusters; Design full-domain sales paths for different product types; Lead new product development and marketing campaigns; Coordinate cross-functional resources to drive strategy execution.