Category Manager, Special Projects (Travel) - TikTok Local Services
Core
Manage and execute creator campaigns, special projects, and vertical initiatives to increase creator activity, boost content supply, and improve GMV through data-driven campaigns and creator matchmaking.
Role type
Category Manager, Special Projects (Travel)
Builds
Creator campaigns, special projects, and vertical initiatives for TikTok Local Services (TikTok GO)
Domain
E-commerce, Affiliate, Creator Economy
Required skills
End-to-end campaign management, Data-driven strategy development, Campaign mechanics design, Cross-functional stakeholder alignment, Performance optimization, Performance analysis
Preferred skills
Experience working with creators, influencers, or KOLs, E-commerce and affiliate industry knowledge
Responsibilities
Define data-driven campaign strategies, Translate strategy into campaign mechanics and incentive structures, Lead end-to-end delivery of campaigns and special projects, Partner with BD, Affiliate, Strategy, and Creator Management teams, Drive improvements in creator activeness and GMV, Evaluate campaign outcomes and identify optimization levers