Platform Campaign Merchandise Manager – TikTok Shop (Third Party Associate)
Core
Develop and execute merchandise selection strategies and promotion subsidy plans for TikTok UK's e-commerce campaigns to drive GMV, operational efficiency, and merchant participation.
Role type
Senior IC e-commerce strategy manager (merchandise & subsidies)
Builds
Merchandise strategies, subsidy mechanisms, and campaign promotion plans for TikTok Shop UK
Domain
E-commerce, social commerce, retail
Required skills
Data analytics, Excel, SQL, data visualization, business strategy, cross-functional collaboration, stakeholder management, problem-solving
Preferred skills
TikTok Shop familiarity, social commerce knowledge, UK/IE retail market knowledge
Responsibilities
Develop and optimize end-to-end merchandise strategies for UK campaigns; Design merchant incentive mechanisms using platform resources; Create targeted subsidy strategies and conduct A/B tests; Coordinate with Product, Data Analytics, and Engineering teams to build data infrastructure.
Seniority
Mid-level, hands-on IC