本地推平台产品经理（线索方向）-抖音生活服务
Core
Build product capabilities for the local life advertising platform to help merchants acquire leads and manage campaign performance.
Role type
Product Manager (Lead Generation)
Builds
Lead generation advertising platform features for local life service merchants
Domain
Local life services / Advertising technology
Deliverable
product features
Required skills
Product strategy, Requirement analysis, Data analysis, Cross-functional collaboration, Project management, System design
Preferred skills
Experience in advertising platforms, commercialization, local life, merchant platforms, enterprise services, growth tools, or lead generation
Technologies
N/A
Responsibilities
Define product requirements and design solutions for lead acquisition scenarios; Collaborate with algorithm, R&D, and operations teams to drive product delivery; Establish mechanisms for performance evaluation and continuous iteration; Explore intelligent and automated product capabilities for ad configuration and decision-making.
Seniority
Mid-Senior, hands-on IC
