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Intra-EU Business Analyst - TikTok Shop

London, United Kingdom💼 Full-time🗓 2026-09-28

Core

Drive business analysis and strategy design for TikTok's cross-border e-commerce expansion across Europe, translating data insights into actionable growth strategies for merchants and the platform.

Role type

Senior Business Analyst (Cross-border E-commerce Strategy)

Builds

Operational strategies, incentive programs, and optimization mechanisms for international markets

Domain

E-commerce, Cross-border trade, European markets

Required skills

SQL, Excel/Sheets, BI tools, data analysis, strategic planning, operational design, cross-functional collaboration, project management

Preferred skills

European e-commerce experience, strategy design, incentive program design, rule/policy strategy, international market knowledge

Responsibilities

Track cross-border business metrics and analyze performance across markets and segments; design operational strategies and incentive programs tailored to specific scenarios; collaborate with operations, product, and data teams to drive strategy implementation and optimize solutions; conduct thematic analyses on key markets and growth priorities; build a systematic business analysis framework and strategy design methodology.

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