平台与体验运营（用户增长激励业务） - TikTok用户增长
Core
Drive user growth and incentive business operations for TikTok by optimizing platform capabilities, managing touchpoint channels, and leveraging AI tools to improve efficiency and user experience.
Role type
Senior Platform & Experience Operations Lead (User Growth Incentives)
Builds
Global user growth solutions, incentive mechanisms, and optimized platform touchpoints (cards, widgets, EDM, Pushlink) for TikTok users worldwide.
Domain
Social Media / Short Video / Global User Growth
Deliverable
product features
Required skills
Platform operations, Product operations, User growth strategies, Incentive mechanics design, Cross-functional project management, SOP development, Data analysis, English fluency, AI tool adoption
Preferred skills
0-to-1 product capability iteration, B2B product mindset, Exception handling and knowledge base construction
Technologies
EDM, Pushlink, AI tools, Knowledge base systems
Responsibilities
Identify platform gaps and drive product/tech iterations for incentive business; Plan and co-build touchpoint channel capabilities; Establish user feedback loops for product iteration; Build and maintain intelligent customer service knowledge bases; Identify and scale AI tools for operational efficiency.
