TikTok Shop - Platform Strategy Lead (Integrated Marketing) - Thailand
Core
Transform data into actionable business insights, optimize campaign investments, and influence strategic decisions to drive TikTok Shop Thailand's growth.
Role type
Senior IC platform strategy lead (integrated marketing)
Builds
TikTok Shop platform in Thailand
Domain
E-commerce / Digital Marketplace
Deliverable
dashboards & analysis
Required skills
Business strategy, commercial analysis, data analytics, stakeholder management, project management, strategic decision-making
Preferred skills
E-commerce experience, large-scale campaign support, dashboard development, fast-paced environment execution
Technologies
SQL, Python, R, Tableau, Microsoft Excel
Responsibilities
Develop analytical frameworks to evaluate business performance; Analyze complex business and marketing data to generate actionable insights; Build and maintain business dashboards and reporting tools; Monitor and evaluate campaign investments to maximize ROI; Lead and develop a team of strategy and business analytics professionals; Drive cross-functional strategic initiatives.
Seniority
Senior, hands-on IC with team leadership