投放增长运营（拉活/拉新卸载方向）-CQC
Core
Execute full-cycle testing and optimization for user acquisition, re-installation, and reactivation campaigns on Douyin and other channels to meet CPA and retention targets.
Role type
Senior Media Buying & Growth Operations Specialist
Builds
User acquisition campaigns, re-installation flows, and reactivation strategies for mobile applications
Domain
Mobile App Marketing / Digital Advertising
Required skills
Douyin ad account management, budget control, bid strategy optimization, A/B testing, data analysis, SOP creation, agency management
Preferred skills
Experience with Juyaliang (Kuaishou) and Guangdiantong channels, algorithmic pricing adjustment, automated tool iteration
Technologies
Douyin, Juyaliang (Kuaishou), Guangdiantong
Responsibilities
Manage daily ad budgets and account structures; conduct A/B tests on bidding rules and algorithms; analyze campaign data to optimize CPA and retention; guide and monitor third-party agencies; output optimization reports and SOPs.