投放策略产品经理-抖音生活服务
Core
Design ad investment strategies to drive user growth for Douyin's local life services, focusing on acquisition and reactivation scenarios.
Role type
Product Manager (Ad Investment Strategy)
Builds
Ad investment strategies and optimization models for user growth in local life services.
Domain
Local life services (O2O) / Digital Advertising
Deliverable
production ML models
Required skills
Ad investment strategy design, RTA/DPA implementation, audience targeting, joint bidding, external attribution, ROI/CAC/MAC analysis, cross-functional coordination, product iteration, data-driven problem solving.
Preferred skills
Local life/O2O industry experience, understanding of calculation ad systems and bidding logic, familiarity with major ad platforms (Shanzhai, AdMob), knowledge of incremental evaluation and attribution methods.
Technologies
RTA, DPA, Shanzhai, AdMob
Responsibilities
Design ad investment strategies for user growth; monitor and analyze core metrics (incremental MAC, ROI, CAC) to optimize efficiency; coordinate cross-functional teams to develop and launch strategies; establish reusable investment methodologies.
