Measurement Partner, NA Accounts
Core
Partner with global advertisers and agencies to develop measurement strategies, design experiments, and interpret quantitative results to quantify advertising effectiveness and inform business decisions.
Role type
Senior IC marketing measurement partner
Builds
Measurement strategies, experimental designs, and actionable client recommendations
Domain
Digital advertising, marketing science, and quantitative analytics
Required skills
experimental design, statistical analysis, causal inference, SQL, R, client communication, cross-functional collaboration
Preferred skills
industry vertical experience (FinServ/Health/Auto/Telco), privacy-first measurement systems, large-scale advertising data analysis
Technologies
SQL, R, TikTok proprietary measurement systems
Responsibilities
Develop measurement strategies and learning agendas for global advertisers; Translate business questions into measurable hypotheses and design experimental approaches; Apply statistical and causal measurement methods (Brand Lift, Conversion Lift, incrementality, geo-based, attribution, MMM); Analyze quantitative results using inferential statistical methods; Partner with cross-functional teams to improve methodologies and scale best practices
Seniority
Senior, hands-on IC
