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商业化达人营销产品运营(创意GTM方向)-国际化

北京💼 Full-time🗓 2026-09-28

Core

Drive GTM strategy and adoption for influencer marketing products in key international sales regions, focusing on US and mature markets.

Role type

Senior Go-to-Market Product Operations Manager (Influencer Marketing)

Builds

Influencer marketing products and scalable creator-driven marketing methodologies for global advertisers.

Domain

Global digital marketing / Influencer economy

Deliverable

product features

Required skills

International market expansion, Influencer marketing strategy, Go-to-Market planning, Cross-functional project management, Data-driven decision making, Product iteration, Market education, Stakeholder management, English fluency

Preferred skills

Multi-language proficiency, Experience with mature markets (US), Case study development

Technologies

N/A

Responsibilities

Develop insight-driven GTM plans including product positioning and channel mix; Build scalable creator-driven marketing linkages and educate advertisers/influencers; Integrate feedback from sales, brands, and creators to optimize product requirements; Establish measurement frameworks and brand health metrics to guide resource allocation.

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