汽车行业KA运营-TikTok直播
Core
Managing global automotive brands (OEMs and dealer groups) as the primary interface for TikTok LIVE, embedding the platform into their annual marketing and digital strategies.
Role type
Senior Key Account Operations Manager (Automotive)
Builds
Integrated live-streaming marketing campaigns, lead generation funnels, and sales conversion pipelines for automotive clients.
Domain
Automotive industry + Digital Marketing/Live Streaming
Required skills
Automotive industry experience, Key Account management, Budget planning, Live streaming strategy, Data analysis, Cross-functional collaboration, ROI optimization, Stakeholder management
Preferred skills
OEM/Dealer ecosystem knowledge, Multi-market operations (US/EU/MENA/SEA/LATAM), CRM system expertise, New car launch experience
Technologies
TikTok LIVE, CRM systems, Data analytics tools
Responsibilities
Develop annual marketing budgets and KPIs with global automotive brands; Guide live stream execution including content, script, and interaction mechanisms; Track full-funnel data to diagnose issues and optimize ROI; Build a replicable live-streaming playbook for different market segments; Collaborate with internal teams to align product and ad solutions with automotive needs.