营销平台产品经理（中台策略方向） - 抖音电商
Core
Designing and building the marketing middle platform for Douyin E-commerce to manage campaign activities, budget allocation, resource distribution, and settlement processes.
Role type
Senior B2B Product Manager (Marketing Middle Platform & Strategy)
Builds
A unified marketing middle platform serving Douyin E-commerce operations, merchants, and creators.
Domain
E-commerce / Marketing Technology / Data Strategy
Deliverable
production ML models | product features
Required skills
B2B product management, platform architecture design, strategy formulation, data analysis, metric system design, cross-functional collaboration, project management.
Preferred skills
Content e-commerce experience, subsidy strategy expertise, transaction platform experience, AI/ML application in marketing.
Responsibilities
Define product roadmap for marketing middle platform capabilities; design resource allocation and strategy combination mechanisms; establish global measurement and attribution systems; identify common pain points across business scenarios to drive platform standardization; explore and implement AI capabilities for strategy insights and efficiency.
Seniority
Senior, hands-on IC