用户营销产品经理（玩法&导购方向） - 抖音电商
Core
Design and plan C-end user marketing products including gamification, shopping guides, and event pages to enhance user experience and conversion on the Douyin e-commerce platform.
Role type
Senior Product Manager (User Marketing & Shopping Guide)
Builds
C-end marketing features, shopping guides, and event pages for Douyin e-commerce
Domain
E-commerce, User Marketing
Deliverable
product features
Required skills
Product planning, Business understanding, User insight, Data analysis, Cross-functional collaboration, Project management
Preferred skills
AI strategy exploration, UI/UX design, AB testing, Complex project leadership
Technologies
UI tools, Data monitoring platforms, AB testing frameworks
Responsibilities
Define product architecture and roadmap for user marketing features; Explore AI-driven marketing strategies to improve conversion; Analyze user data and feedback to identify improvement opportunities; Collaborate with content, transaction, design, and engineering teams to drive key projects.
Seniority
Senior, hands-on IC
