营销平台AI化策略产品经理 - 抖音电商
Core
Design and implement AI-driven marketing product capabilities and large-scale event solutions for Douyin's interest e-commerce platform, focusing on merchant acquisition, user engagement, and subsidy strategies.
Role type
Senior Product Manager (AI Strategy & E-commerce Marketing)
Builds
Systematic marketing solutions for major promotional events, interactive user engagement features, and AI-validated supply/demand strategies.
Domain
E-commerce / AI / Marketing
Deliverable
product features
Required skills
Product planning, Business strategy, AI/Algorithm integration, Merchant operations, User strategy, Cross-functional collaboration, Data analysis
Preferred skills
Experience in user-side or B2B e-commerce products, Understanding of content e-commerce scenarios, Experience with activity supply strategies
Technologies
AI, Algorithms
Responsibilities
Plan and design AI-enhanced marketing products for major events; Develop strategies for merchant acquisition and user subsidies; Validate incremental value of AI in marketing supply and user engagement; Collaborate with design, tech, and operations teams to launch key projects.
