头部作者运营(生活赛道方向) - 抖音电商
Core
Operate top-tier lifestyle content creators (e.g., food, family) on Douyin E-commerce to drive live streaming performance, GMV, and transaction growth.
Role type
Senior IC e-commerce creator operations manager
Builds
Live streaming sessions, e-commerce content ecosystem, and creator monetization strategies
Domain
E-commerce / Short video / Lifestyle content
Required skills
Creator operations, data analysis, strategy formulation, cross-functional collaboration, crisis management, content governance
Preferred skills
Experience with top-tier influencers, systematic operational methodology, marketing integration
Technologies
Douyin platform tools, data analytics systems
Responsibilities
Develop and execute operational strategies for key creators to improve core metrics like GMV and GPM; Diagnose account traffic and optimize product/content strategies; Manage creator compliance, content quality, and public opinion; Collaborate with product and marketing teams to build creator growth paths; Analyze data to refine strategies and establish replicable operational methodologies.