短剧新媒体变现产品 - 番茄小说
Core
Drive content strategy iteration and link efficiency optimization for ByteDance's short drama ad placements on third-party media platforms to increase revenue and market share.
Role type
Senior Product Manager (Short Drama Monetization)
Builds
Short drama ad placement campaigns and full-domain managed product capabilities
Domain
Digital Entertainment / Short Drama / Mobile Advertising
Deliverable
product features
Required skills
Strategy product management, Data analysis, Cross-functional collaboration, Project management
Preferred skills
User Growth (UG), Internet advertising
Responsibilities
Collaborate with growth, R&D, and content teams to optimize short drama ad placement strategies; Participate in building and iterating full-domain managed product capabilities for short dramas; Analyze data to drive decisions that boost creator revenue and content ecosystem health.
