用户增长产品经理（多端） - 抖音电商
Core
Drive e-commerce growth across multiple platforms (Toutiao, Volcano Engine, Tomato Novel, Hongguo Short Drama) to increase transaction scale.
Role type
Senior e-commerce product manager (user growth)
Builds
E-commerce product links and marketing campaigns across short video, live streaming, and mall interfaces
Domain
E-commerce, Short video, Live streaming
Deliverable
product features
Required skills
E-commerce product experience, User growth expertise, Marketing product experience, Data analysis, Cross-functional communication, Resource integration
Preferred skills
Experience with subsidy strategies, Experience with ad placement strategies, Ability to innovate interactive gameplay
Technologies
App analysis tools, Data analysis tools
Responsibilities
Optimize e-commerce product links and marketing mechanics through user research and app analysis, Formulate effective subsidy and ad placement strategies based on user segmentation, Explore new interactive gameplay and growth strategies
Seniority
Mid-Senior, hands-on IC