营销活动管理 - 抖音电商
Core
Define global budget management systems and resource allocation rules for Douyin E-commerce marketing activities, ensuring compliance and risk control while optimizing ROI.
Role type
Senior Marketing Operations Manager (Budget & Resource Strategy)
Builds
Marketing activity frameworks, resource allocation mechanisms, and compliance protocols for Douyin E-commerce.
Domain
E-commerce / Digital Marketing / Financial Operations
Required skills
Budget management, Resource allocation, Cross-functional collaboration, Process optimization, Data analysis, Risk management
Preferred skills
E-commerce platform experience, Financial analysis, Productization mindset, AI-driven process optimization
Technologies
N/A
Responsibilities
Establish global budget management systems and resource allocation rules for marketing activities; Review and analyze business projects to maximize resource efficiency; Track activity targets and metrics to optimize resource allocation strategies; Collaborate with finance and asset teams to implement rules and optimize operational processes.
Seniority
Senior, hands-on IC
