内容策略 - 抖音电商
Core
Define content strategies and quality standards for Douyin's e-commerce platform to optimize user experience, content consumption, and conversion rates.
Role type
Senior content strategy specialist (e-commerce)
Builds
E-commerce content supply and quality assessment frameworks
Domain
E-commerce, Short video, Live streaming
Required skills
Content strategy formulation, Content quality standard definition, Cross-functional collaboration, Data-driven analysis, E-commerce ecosystem understanding, Content categorization and tagging
Preferred skills
None stated
Technologies
None stated
Responsibilities
Analyze content types to identify opportunities in user experience and conversion; Build and iterate content identification and tagging mechanisms; Establish quantifiable content quality evaluation standards; Collaborate with product and recommendation teams to amplify content performance.
Seniority
Senior, hands-on IC