Activation Account Manager - Apps & Gaming - Global Business Solutions
Core
Strategic Account Manager for SMB clients, driving platform adoption and ad spend growth on TikTok.
Role type
Senior IC account manager (SMB advertising sales)
Builds
Client retention, upselling/cross-selling of ad credits and measurement solutions, seasonal growth campaigns
Domain
Digital advertising / Social media marketing
Deliverable
client delivery
Required skills
SMB client relationship management, digital advertising sales, upselling and cross-selling, TAM analysis, KPI tracking, data-driven forecasting, issue resolution, stakeholder alignment
Preferred skills
Complex solution articulation, resourceful problem-solving, fast-paced operational agility, internal tool proficiency, external industry trend monitoring
Responsibilities
Maintain 100% quarterly engagement with SMB client portfolio, educate clients on TikTok trends and strategies, analyze TAM and platform performance, develop retention and growth strategies, forecast opportunities and track KPIs, resolve client issues and manage expectations
Seniority
Mid-level, hands-on IC
