商业化培训专家-中国广告销售平台(北京)
Core
Design and operate a comprehensive training and enablement ecosystem for an external agency/seller network to drive business growth and operational efficiency.
Role type
Senior Learning & Development (L&D) / Channel Enablement Lead
Builds
A scalable, productized training curriculum, certification framework, and instructor management system for external partners.
Domain
Digital Advertising / B2B Channel Management
Required skills
L&D program design, external partner enablement, curriculum productization, instructor management, cross-functional collaboration, business impact analysis
Preferred skills
Experience building training systems from scratch, data-driven effect evaluation, ecosystem operations
Technologies
Learning Management Systems (LMS), Content Management Systems (CMS), Data Analytics Tools
Responsibilities
Design tiered training resources for different agency levels and roles; Build and maintain a sustainable content update mechanism; Manage the selection, certification, and performance of an instructor network; Align training outcomes with channel incentive policies; Measure and optimize training impact on business metrics like ad spend growth and efficiency.
Seniority
Senior, hands-on IC